Why do so many salespeople sound alike?
Trying to blend in rather than stand out from the crowd?
You don’t want to blend in, you want to stand out positively!
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
- Same words
- Same boring technology demos
- same droning webinars
- Predictable boardroom presentations
Same. Same. Same….boring.
Perhaps people think that safeness is safe?
Sameness will kill us!
If we do get the meeting with prospect.
It’s not a compliment when prospects can predict what we are about to say.
That’s actually a very bad sign…
Differentiation is key!
- Creates intrigue
- People listen
- Opens the door for expanded dialogue
More importantly – it justifies our premium price!
So my friend, how can you differentiate your story?