Now is the time to have them share what they feel are their best.
All the right reasons why customers turn to your company.
Finally, scan through your marketing materials.
Pull out great phrases that speak to business issues.
Be careful not to get lulled into listing reasons is so wonderful!
Find the gems describing what you achieve.
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
Do this exercise along with others.
Start with a fresh Word document.
Project the list into a group to:
-Combine bullet points.
Argue the list down to seven or so best “client issue” bullets.
Wordsmithing each bullet into a format:
“X type of companies or Y type of contacts turn to Your Company Name when looking to…”
“They look to us when facing….”
Incorporate compelling and provocative word:
Customers are exhausted from…
Once you have refined the list.
Ready to insert the power statements and differentiators.