Like everything in life!
It’s a process…
After refining the list to the point where you are ready to insert the power statements.
List all reasong that you believe:
-solutions that are better and different
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
-Cover the gamut of reasons
-Set your offerings apart
Review, edit and sharpen what you came up.
Until it becomes a strong list.
If you can’t rattle off exactly what it is you sell…
Then it is a problem.
Craft a couple of direct sentences and insert between the client issues.
You have the first draft…
This will much improve your sales story.
Take it with you for a few weeks with tweaking.
Until you will nail it!