Let me start by admitting it up front!
“I don’t love making proactive calls to new prospects”
But I do it!
I’m very good at it…
I won’t refer to it as cold call anymore.
The term causes such an immediate negative reaction in sales.
For whatever reason, the phone creates all kinds of weird emotions.
Even mental blocks for salespeople.
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, “Your Friend the Phone”.
There’s a danger in false teaching coming out of Sales 2.0 camp.
A worst myth that we no longer make proactive calls to prospects.
Gives salespeople a wonderful excuse not to use the phones.
If inbound marketing was a magic bullet?
Anyone who is intellectually honest would admit that:
All are fantasy plain and simple.
Not sufficient enough meeting new business objectives
Not enough to produce the volume of face to face sales meetings.
These are magificient but not a replacement with one of the most potent weapon of all.
The Proactive telephone call!