Book 4. Day 107: New Sales Simplified

A killer appetizer!

A strong tease to create a strong hunger for the main course!

Exactly how we want the prospect to see us…

Someone that he wants to look for guidance when problems arise!

That fantastic power statement to pursue face to face meeting…

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, “Your Friend the Phone”.

What in the world do we say to entice the prospect to talk further?

-Grab your two favorite “client issues”

Two client issues and one differentiator – any more would take too long.

Please listen to podcast link below for a specific example how the statement applies:

A few key applications on this topic:

-At least two issues that were important to him

-Remember to stop (fill in the silence and let him process)

-It is wrong to keep on talking let him pick up the message

-Giving him the idea to associate me with someone who can help

-When prospect responds – then you have that option

-If message was well taken – proceed with face to face appointment

-Apply differentiators when needed (him or another company)

-Then follow up by asking for that meeting!

My friend, how do you craft your telephone power statement?