Book 4. Day 123: New Sales Simplified

They can’t hear you…

Yep!

During meetings, existing customers are not interested in hearing just about anything…

Except, resolving their issues first…

Whether any exciting news or any great products.

Their minds are still processing that displeasure…

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, 3rd of the 7 Phases of Winning a Sales Call “Clean Up Their Issues”.

The “Elephant in the room.”

In other words, if there’s an issue with the customer has with your company.

You can go to a sales call before you addressed it…

Answer the issues!

And make that elephant go away…

The attempt to show new products or any progress in the process while they think about unfulfilled promises and poor services is fruitless.

They can’t hear you until you deal with what’s on their mind.

It’s important to clear the air and deal with the junk up front!