I was in Manhattan working at B&H Photo.
After the first plane hit, we walked down there in Javits Center, where I saw one of the buildings go down…
An interesting moment…
I remembered I walked home…
Trains didn’t work..
Papers from the Tower, actually reached to my house…
A day where a lot of things changed…
Now, they rebuilt with a nice museum there…
What’s the lesson?
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg.
What’s going on with your customer’s space?
What about his competitors?
What trends are against their situation.
These types of strategic questions helps you check their environment…
2 things that can either make or break…
1.) It’s smart to investigate the business at all means before asking
2.) Or by asking questions that are already too obvious
-Obvious to ask how many branches they have
-How many employees
All these sort of information that are publicly available!
Why not check their website? Youtube? Press release? Events? Social Media?
Otherwise, customers will think LAZY!
When homework is done?
It gives you leverage!
That you really, really care about their business!
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