Book 4. Day 54: New Sales Simplified

Never bring a water pistol to a gunfight!

In this episode of Daily Burst of Inspiration reading “New Sales. Simplified”
by Mike Weinberg, we talk about our sales weapons: What’s in the Arsenal?

Truths that apply to a new business development sales attack:

-Every salesperson must be armed with the necessary weapons and then become proficient at firing those weapons at target accounts.


-When not properly equipped?

Salespeople are less likely to engage with prospects.

-Armed but ineffective at launching weapons?

Most likely miss their targets completely or not get noticed when they do pull the trigger.

-Others who are willing to pull the trigger but consistently take terrible shots.

The attempts fail to score a direct hit or move the sales process forward.

And the Confucius quote holds true: “Never give a sword to a man who can’t dance.”