Book 4. Day 62: New Sales Simplified

We thought its going down…

Over the past 10 years when digital platforms start to dominate…

Print advertising spending dipped down…

Marketers claimed it’s the end of an era for print.

In the present, it’s not the case at all…

Can you use them together?

In this episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, we talk about Traditional Printed Materials and Digital Marketing Tools: Blogs, Podcasts, Online Videos as sales weapons in the Arsenal.

It’s not a question to which one is better.

According to stats, About 10% of the U.S. population doesn’t use the Internet.

With technology nowadays, not everyone is comfortable using the Internet and social media.

That tells it, you have the best of both print and digital worlds.

Yes, Both co-exist.

For traditional: Sell sheets, brochures, catalogs, and introductory letters to prospects sent via snail mail.

Works well with local branding!

With Digital: Blogs, Podcasts, Online Videos (YouTube), and Webinars.

This relatively new genre of weapons is attractive for a variety of reasons, not the least of which is the incredibly low cost of production.

So, can we use them both?

Well, both have their own respective advantages and disadvantages.

It’s only logical to use them according to your adaptation and situation.