Book 4. Day 69: New Sales Simplified

Who is still doing prospecting site tours?

If you do it right, it could be a well-orchestrated selling machine.

One of Mike’s sales mentors sold 401K plans for a giant financial company.

So, they used to do site tours for prospecting.

But, every step of the tour was perfectly planned, key players rehearsed their roles.

A brilliant sales process.

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, we talk about Facility Tours as part of the sales weapon in the arsenal.

Zappos does free site tours.

Prospects are able to see the culture, the vibes the
different departments and how they operate.

I went once, and it was an amazing experience.

They were bought by Amazon, one big reason is because of the culture.

And Amazon also started offering free site tours, definitely worth 2 hours of your time.

What do we get out of it aside from the vibrant staff and seamless operations?

The whole tour is actually a sales pitch!

What do you think about it?

Would you be using site tours as part of your sales tools?