How good are the references given to me by salespeople themselves?
Of course, they would pick references that would give them positive information about them…
If possible, I would get sources outside of their spheres of influence.
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, References, and all the sales weapons in the arsenal.
A stockpile of available weapons to launch a new business sales attack.
Our role is simply to fire them, when appropriate, to help advance the sales effort.
- Sales Story
- Social Media
- Proactive Telephone Call
- Traditional Printed Marketing Materials
- Digital Marketing Tools: Blogs, Podcasts, Online Videos
- White papers and Industry Experts
- The Initial Face-to-Face Sales Call
- Probing Questions
- Case Studies
- Samples and Demos
- Trade Shows
- Facility Tours
- Team Selling
Which of these weapons are most applicable for your own new business sales initiative?
Which few weapons, if mastered, could most dramatically improve your effectiveness?
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