Book 4. Day 75: New Sales Simplified

Does everyone in your company sing the same hymnal?

If I were to ask: “What can you tell me about your company?”

Do all of your salespeople express a unique and coherent story?

Storytelling is that critical.

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.

All are built on pieces of the story:

Marketing letters
LinkedIn profiles, and
Telephone call outlines
Voice mail scripts
Initial sales calls

Anything else you’re going to do?

You need a good compelling story to built it on.

It’s our best opportunity to set ourselves apart from the competition.

This is the best position for ourselves as experts, value creators and problem solvers.

My friend, how do you design and create your story strategically?