Book 4. Day 78: New Sales Simplified

“It’s always about us.”


We are so stinkin’ incredible that we feel the freedom to write emails to prospects:

  • record length
  • self-absorbed
  • run-on sentence after sentence.

Where’s the customer focused?

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.

As we said yesterday, and I’m going to say this again here…

Stop talking about yourself and the company.

Begin by leading with:

  • issues
  • pains
  • problems
  • opportunities
  • and results

These are vital to your prospects.

That is the story.

What about talking about our achievements?

How about our success and how we expanded?

It sounds important, yes.

In this book, Mike highlights the importance of sharing not more about us…

Rather directing the whole core about their issues, pains, opportunities and results.