“We don’t sell cosmetics, we sell hope – Charles Revson founder of Revlon”
It’s not about the product or the company.
But what can be achieved for the consumer…
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
What we find in most companies is a very different attitude.
- Lack of passion
- Sloppy words
- Disinterested in how they package their company and offering
- commonly accused of exaggerating
Storytelling is a lost art.
Packaging matters.
Sales story is the “gift wrap” on our offering.
Whatever happened to Puffery?
Not advocating dishonesty in any way…
We have gone way too far and so…
It’s time to swing the pendulum back.
Podcast (daily-burst): Play in new window | Download (Duration: 5:50 — 4.3MB) | Embed
Subscribe: Google Podcasts | Email | RSS