A premium price requires a premium story.
How many times have we heard the lament:
“We lost it on price” from a defeated salesperson?
In sales, Is that we are paid for?
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
If they had the lowest price, sales skills really wouldn’t matter, would it?
In other words, It’s the easiest way to create a sales story on:
“Hey we’re the cheapest price in the market”
In this way, you are not forced to create a relationship.
You’re not forced to do more than that.
If they had the lowest price, sales skill really wouldn’t
matter, would it?
Now, where is the value?
What am I more valuable?
What is my unique selling proposition?
How do I deal with the customers?
- the issues
- the pains
- the problems
- the opportunities
- the results
- the needs
How do I craft my sales message that craft my sales message for the customer?
Articulating value is our job.