Book 4. Day 85: New Sales Simplified

Sequence matters—a lot!

The critical sections, or building blocks to a compelling story.

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.

Three Critical Building Blocks for a Compelling Story.

There are three critical sections, or building blocks, to a compelling
sales story:

  1. Client issues addressed

Customer/client issues, the first building block and bedrock of
our compelling sales story, refers to:

  • Customer pains we remove
  • Client problems we solve
  • Opportunities we help customers capture
  • Results we achieve for clients
  1. Offerings (What we do – the services)
  2. Differentiators (Why we are better or the best choice)

All necessary to craft a succint and client focused story…

The actual components are to be used in order which we use them.