Sequence matters—a lot!
The critical sections, or building blocks to a compelling story.
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
Three Critical Building Blocks for a Compelling Story.
There are three critical sections, or building blocks, to a compelling
- Client issues addressed
Customer/client issues, the first building block and bedrock of
our compelling sales story, refers to:
- Customer pains we remove
- Client problems we solve
- Opportunities we help customers capture
- Results we achieve for clients
- Offerings (What we do – the services)
- Differentiators (Why we are better or the best choice)
All necessary to craft a succint and client focused story…
The actual components are to be used in order which we use them.