Book 4. Day 87: New Sales Simplified

No whole business was transacted using the “elevator pitch”

Mike Weinberg answers and created:

“The Power Statement”

Does not make sense trying to cram the sales story into a format design.

Between the lobby and the 9th floor.

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.

Here are the construction of the power statement:

  • Headline

One to two sentence inctroduction and helps provide the context.
Allows your audience to place you in category to better digest the story.

  • Transitional Phrase

A shrewd technique that allows us to speak in the third person about what we accomplished for our customers.

Ex: Consumers/People buying houses look for the the Mint Capital when they…

Real Estate brokers really interested looking to getting their deals closed look to the Mint Capital when they…

So instead of declaring our results…

In bragging fashion..

We make compelling points about why our customers look to us for help.

Like a testimonial coming from our client….