“Frustrated borrowers and Realtors turned to Mint Capital when their current status/application were not doing well”
What struck you after reading this statement?
A conversational format using issues and emotionally charged words.
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
Client Issues – Pains Removed – Problems Solved – Results Achieved
Describing each issue with provocative words and emotional words:
-Striving to achieve Result 1.
-Frustrated from dealing with Pain 2 and ready to take action.
-Under significant pressure to eliminate Problem 3.
-Committed to accomplishing Result 4.
-They’ve had it with Pain 5.
-Facing threats (or regulatory pressure) from Issue 6.
-They are finally tired of living with Problem 7 and want help
EX: Builders come to ABC tower company when they absolutely want to get it done on time.
What is your power statement my friend?