Book 4. Day 91: New Sales Simplified

How do you make customers listen?

How do you make customers answer questions?

Power statements come from listing pain points.

We continue with the final two pieces of Allsafe’s power statement.

Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.

Offering and Differentiators.

We provide true integrated security. Include firstclass manpower
and closed-circuit television.

Allsafe continues to dominate the security market because we are
very different from the others:

  • A one-stop shop that provides real integrated solutions.
  • We offer in-house financing and leasing options
  • We are “vendor agnostic,” providing the best-fit products for your application.
  • No one handles crisis situations better or responds faster.

Mike credits a good portion of Allsafe’s team success and each salesperson…

To incorporate these statements into the sales attack.