What We Can Do Now?
Power statement is for internal use only!
It provides the talking points or copy highlights…
An invaluable source for creating other sales weapon.
Today’s episode of Daily Burst of Inspiration reading “New Sales Simplified” by Mike Weinberg, Sales Story as the most important weapon of all.
Need to write an introductory letter to a prospect?
-Grab the power statement
-Salutation at the top
-follow the same progression
-a headline followed by client issues addressed
-then the offerings
-wrapped up by differentiators
Close the letter by letting the customer know you would love to visit…
Strong talking points are effective confidence booster for sales reps.