People are naturally averse to risk, cling to the status
quo, and avoid change—even when it is in their best interest to change.
Minimizing is the process of reducing the emotional size of your
stakeholder’s objection.
Today’s episode of Daily Burst of Inspiration reading “Objections” by Jeb Blount
Link in the comments section
Have a great day!
Podcast (daily-burst): Play in new window | Download (Duration: 5:50 — 4.3MB) | Embed
Subscribe: Google Podcasts | Email | RSS