What’s the trick to building the tallest building in the city?
Build the tallest building in the city.
Tear down all buildings around you, so you remain the tallest.
The same applies to sales.
How do you increase the “yes” response to sales?
By eliminating the “low” probabilities.
How to avoid the “low and no” probabilities?
By having a full pipeline!
It’s simply 1 + 1.
If you have a good pipeline, then you have the strength and discipline to walk away when there is a low probability.
When you have a full pipeline, you have the luxury and confidence to say no.
Which brings a higher probability of success.
By raising your YES levels you eliminate the NO levels.
Who will build the tallest building now? Let’s see!