It needs to have the urgency!

Powerful!

Stimulating!

This feedback we got from a happy customer brings out such an important point!

True, he’s unorganized and not the most responsive.

But…

That’s what we’re here for.

We nudge him in the right direction.

A loan officer, as a professional, needs to have the assertiveness to know how to come back to a borrower.

Be able to say: “No sir, this is not gonna work. We must do it that way, what’s your plan?”

You can’t skip steps.

You know what the bank is gonna want, what the underwriter is gonna want.

Do your job!

This customer is saying – I know myself, I’m unorganized, I’m not gonna respond – it will never get done.

He’s coming to us to get his stuff done.

Every time you go back to a borrower saying, “Hey, it’s not gonna work. Let’s figure this out”.

You’re doing him a favor.

He’ll thank you for it.

I had a conversation with a loan officer.

I came up with a particularly good line.

“A PERSON IS WATING FOR A MORTGAGE!”
“A PERSON IS WATING FOR A MORTGAGE!”
“A PERSON IS WATING FOR A MORTGAGE!”

If a person is counting on you for a loan.

You gotta have a fire burning inside you!

A family is waiting for you!

How can you be so idle?

When you have this kind of urgency, on every file!

You won’t have so many open files.