Training

I am extremely proud of our team!

This is the way we roll at the Mint Capital. 

20 of our talented loan officers traveled to UWM, the Nation’s largest wholesale lender.

Wow! The culture there is just impressive.

We had amazing training and fantastic sales meetings.

Always learning from the best in the industry and continuously working to improve ourselves.

It’s just getting better and better.

We are grinding it and sprinting ahead.

Looking forward to a smashing and successful 2022!

Let’s do this, my friend!

Special shoutout to our talented team:
Chaim Tarkieltaub
Benjamin Hirsch
Zishe Miller
Mendy Rosen
Moshe Landau
Sion Semah
Usher Ringel
Amrom Jancovits
Yanky Gobioff
Zindy Fish
Chesky Berger
Sam Stern
Ari Lichtman
Abraham Itzkowitz
Rafi Grinberger
Shlomy Kornfeld
Yanky Leichter
Yeruchim Stienmetz
Yossi Reichman

Extra special thank you to Mat Ishbia and Freddie Hurmoz for everything! I have no words.

#LouLandau
#team
#mortgage
#theMintCapital
#trainingWithTheBest

Thanksgiving 2021

The story of Michael Singer is fascinating.

I read how Michael went from being a broke-yogi-meditating-teenager to becoming a hundred-million-dollar-worth-CEO of a few-billion-dollar-worth-business.

In his book “Surrender Experiment” he explains how he felt that his mind was driving him crazy.

Always think about people, places, things, ideas, thoughts, and feelings.

So he experimented with Surrender by making a deal with his Higher Power (we call God) that he will take whatever is given to him as if it were a gift from the Universe.

Because it is.

“Whatever the Universe puts in front of me I will do with all my heart and soul as if it’s a gift from the Universe/God because it is.” — Michael Singer in The Surrender Experiment

What an eye-opener!

This is a new presentation of how to interpret the concept of bashert (predestined).

Whatever is in front of me is a gift.
And I am thankful for that.

Whatever happens to me is a gift.
And I am thankful for that.

It’s a mindset to believe that everything that happens is a gift from the Universe from Above from Life from God.

Why complain about a gift? Be thankful for it!

“The quality of your life depends on the answer to one question. Is the Universe a good place?” — Albert Einstein

Einstein meant to say: Is what I have in front of me a gift?

Let’s work on ourselves so that the answer should be, “Yes, it is a good place!”.

I am grateful.

L’chaim!

#LouLandau
#thanksgiving
#grateful

But it feels the same

There is a difference between objection and rejection. 

But it feels the same.

When a prospect says “no” it hurts.

On an emotional level, it feels the same.

It doesn’t matter whether the prospect has an excuse.

It’s difficult to see the difference. 

We anticipate an answer.


We worry about what the answer will be.
Then we perceive every objection as a rejection. 

We get triggered the same way.

Logically we understand that it’s not a rejection.
Intellectually we realize that it’s not a rejection. 

But emotionally we feel otherwise.

It physically hurts us. 

It’s like we know and understands that everything is bashert (predestined), yet we still want more.

We don’t take no for an answer.

We can attempt to rationalize it, but that won’t do the trick.

Objections and rejections sting.

“If telling salespeople to suck it up and not take objections personally worked, we’d all be champions at asking for what we want and getting past a no…” — Jeb Blount

#louLandau
#motivation
#sales
#finance

Murder boarding

Have you ever heard of murder boarding?

It’s not quite as bad as it sounds…

Murder boarding is when you put everything on the board and critically examine the document, or proposal, or deal, or whatever it is on there. 

Nothing is sacred on that board.

Everything is a joke on that board.

Every angle. Every objection. Every weakness.

Everything gets examined to explore a potential scenario that might kill the deal.

In preparation ‘before’ for the deal, you need to violently put everything on the board.

Once you identify the pitfalls and blindspots, you go into the deal like a “murderer” and “violently execute” on your clear goals.

(Of course, I don’t mean murder or violence of any sort. It’s just a way to tie it into the parable here.)

“Murder boarding requires you to ask hard questions, poke holes in your assumptions, and face the hard truth.” — Jeb Blount 

#LouLandau
#sales
#finance
#mortgage

Missing tiles

Imagine you walk into this beautiful ballroom.

The floors and walls are tiled with gorgeous stone.

All done to perfection.

But one small tile is missing.

You wonder.

“Hey, what’s going on here? Where is the missing tile?”

My friend, don’t focus on the missing tile.

There are 999 other beautiful tiles in this room. Why focus on the one that is missing?

Such is life. 

We all have our missing tiles.

For most of us, there is 99% positive in our lives versus the 1% negative.

Why do we get so hung up and let down from that one percent negativity?

Why are we weaklings that get destroyed by tiny little things that don’t go our way?

As we work on ourselves, as we focus on positivity, as we learn not to let negativity affect us…we learn to see it for what it is and grow above and beyond our strengths. 

#LouLandau
#positivity
#strength
#sales

Appreciate the beauty around us

Get out!

Get out there.

Look at the sky.
Look at the sun.
Look at the trees.
Look at the moon.
Look at the clouds.

The oceans. The waters. The rivers.

Ah! Just beautiful.

Take a moment to appreciate the beauty that surrounds you.

It’s good to be alive!

#LouLandau
#gratitude
#appreciation
#thanksgiving

Have a happy and beautiful weekend ahead!

Fall weather

The beauty of living in New York…

Look around.

We have four different seasons to enjoy.

Different colors.


Different weathers.
Different moods.

Not everywhere do we see all four seasons. I am grateful to live in New York where we can enjoy different weathers.

Let’s embrace every season.

Let’s enjoy the shift in seasons. 

We are now in Fall, which is a transition between summer and winter.

Enjoy it!

Our newest licensed loan officer

With great pride, we’re welcoming the latest addition to The Mint Capital Inc family.

Zishe Muller

Our newest licensed loan officer.

Today is an exciting day at The Mint Capital Inc.

Wishing him a wonderful new beginning with continuous success in all his endeavors.

With great pride, we’re welcoming the latest addition to The Mint Capital:

Zishe Muller,

We are so excited to have him join this wonderful company, and we are anticipating amazing beginnings and wonderful success as we aim together for a brighter future.

We’re looking forward to having him part of The Mint family!

Map the account stakeholders

Don’t ignore the quiet guy in the room.

You never know who he might be.

He may not be *the* decision-maker, but he might be a major influencer.

Always be on everyone’s good side. You never know who’s who and who might be the one that will decide to close the deal.

Buyers. Amplifiers. Seekers. Influencers. Coaches.

Everyone is different. 

You need to figure out who the important players are. 

Who is the one that has the final word and makes the ultimate decision?

You want to know who it is and then address each on their level, with their own needs and motivation.

Always be on everyone’s good side.

Don’t play jokes on anyone, because that person may very well be the decision-maker.

(Even if not, you should still not make jokes, since you are an outsider.)

Here’s to many sales ahead!